On the Death of the Home Page
I was reading another blogger’s post the other day about copywriters, their home pages, and their blog traffic.
Near the beginning of the article he says,
“For example, my copywriting site is pretty straightforward. Pretty serious. My blog often isn’t. And frankly, my blog isn’t very customer-focused. My Web site is.”
I’ve learned a tad about sales; namely that you should always be customer focused. You’re always on, always selling… because you never know who your next customer will be. It could be the next cold call you make, or it could be the guy on the bus you’ve seen off and on for the past several months and have chatted casually with. You do use public transportation to help the environment, don’t you?
My thought is this: why not have a website that incorporates all of who you are? Although I am new to blogging, I believe my brand message and my blog should agree with each other. To put it another way, who I am as a writer is not all of who I am. In fact, there are many aspects to me.
- I am a sinner saved by the grace of Jesus Christ (if you’re not sure what I mean by this, check out Two Ways To Live)
- I am a husband to a wonderful wife
- I am a father– I have a daily responsibility to love, train up and nurture the gift of children God’s entrusted to me
- My work involves writing and photography
- My hobbies include cycling, web design, astronomy, tea culture, etc.
If we interact long enough, eventually these things will become evident. So why not build something that incorporates all of who I am– my work, experience, talents, skills, hobbies, passions, etc. You’ll get a much better picture of me and what I can do for you business-wise, and we’ll learn something from each other as fellow human beings in the process. It’s all about connecting in community. That’s how I plan on re-building my online presence.